# The Funnel Therapist

> Diagnosis before copy. For coaches, consultants and course creators with high-ticket offers whose funnels are not converting, The Funnel Therapist finds the misalignment between what the buyer needs to hear and what the funnel is actually saying.

The Funnel Therapist is Koen De Wit. The work starts with a diagnosis rather
than with templates, hooks or headline tweaks. The premise is that most
funnels fail because the emotional sequence a buyer moves through, from
"I'm curious" to "I'm ready", has gaps in it, and no amount of optimising the
surface will close them.

Typical engagements begin with a free 30-minute Funnel Diagnosis that
identifies what is blocking conversions and what to fix first. Implementation
follows the diagnosis, not the other way round.

## Pages

- [Home](https://www.thefunneltherapist.com/): The diagnosis-first premise, who it is for, and how the engagement starts.
- [Funnel Therapy](https://www.thefunneltherapist.com/funnel-therapy): The service itself.
- [Blog](https://www.thefunneltherapist.com/blog): Articles on funnels, copy, buyer psychology and AI.

## Selected articles

- [Why your funnel is failing and how to fix it](https://www.thefunneltherapist.com/blog/why-your-funnel-is-failing-and-how-to-fix-it)
- [8 reasons your lead magnet page doesn't convert](https://www.thefunneltherapist.com/blog/8-reasons-your-lead-magnet-page-doesn-t-convert)
- [Funnels don't fix vagueness, they amplify it](https://www.thefunneltherapist.com/blog/funnels-don-t-fix-vagueness-they-amplify-it)
- [They don't want your system, they want to feel seen](https://www.thefunneltherapist.com/blog/they-don-t-want-your-system-they-want-to-feel-seen)
- [Selling vs marketing: the shift that transforms everything](https://www.thefunneltherapist.com/blog/selling-vs-marketing-the-shift-that-transforms-everything)

## Optional

- [Sitemap](https://www.thefunneltherapist.com/sitemap.xml)
- [robots.txt](https://www.thefunneltherapist.com/robots.txt)