Exclusive For COACHES, CONSULTANTS & COURSE CREATORS
Discover the Ultimate Facebook Ads Playbook that Transforms Your Business
"How To Warm Up Your Facebook Ad Account, Build Profitable Audiences and Get Quality Leads for Just $1.97, In 30 Days or Less!"
The Step By Step Blueprint coaches and consultants use to get quality leads and sales, without wasting ad spend or making expensive mistakes!
The Step By Step Blueprint
The Starting Point:
Embracing the Blank Slate
The Starting Point: Embracing the Blank Slate
We started with this client, a coach, who lacked a Facebook presence.
He didn’t have a Facebook page, or an ad account. It was a blank slate, a clean canvas waiting to be painted.
And while that might seem daunting to some, it presents an exciting opportunity to craft a well-oiled machine from the ground up.
Step #1:
Laying the Groundwork with Video Views
Step #1: Laying the Groundwork with Video Views
Like any good architect, we know we need to lay a solid foundation before we've even think about erecting the walls.
For Facebook ads and its algorithm, that foundation comes in the form of video views.
The simple reason behind that is that people aren't leaving the Facebook platform, so Facebook can collect all its user data.
Remember iOs14? Once people leave the Facebook platform, tracking is no longer reliable.
By running targeted video view campaigns, we can gather valuable data on our audience's interests, behaviors, and engagement levels.
Step #2:
Building the Framework with Lead Magnets
Step #2: Building the Framework with Lead Magnets
With our foundation in place, it's time to start erecting the framework – the walls of our campaign, if you will.
This involves retargeting engaged video viewers with a lead magnet. In this case an ebook download.
We know that without ANY pixel data, running cold traffic to an opt-in can be a costly endeavour.
That does not mean you shouldn't try, you never know!
We quickly discovered that with cold audiences our leads were costing us $10-17 per lead 😱! Not exactly what we hoped for.
Step #3:
Optimizing and Scaling - The Iterative Process
Step #3: Optimizing and Scaling - The Iterative Process
As our data pool grew, our ability to make better lookalike audiences grew too.
Lookalike audiences are 'cold' but very valuable. They share traits with our best converting audiences.
But the work doesn’t stop there, it continues with several round of split testing and refining.
We split tested our ads and landing pages. This let us find the best elements and focus on what worked.
This iterative approach let us keep improving. It drove our cost-per-lead down from $17 to $1.98 in just days.
The Takeaway
Patience, Persistence, and a Solid Process
Now, I know what you might be thinking: "But what about the sales? Isn't that the ultimate goal?"
And you’re absolutely right.
At the end of the day, sales are the lifeblood of any business.
But as this case study illustrates, the path to sales is often a winding one – one that requires patience, persistence, and a solid process.
By taking a methodical, step-by-step approach, we were able to build a strong foundation and create a well-oiled machine that consistently delivers high-quality leads and webinar registrations.
And with a $2,000 ticket on the line, even a single sale will propel us into profitability.
What's Next?
Would You Like To Work
Directly With Me?
I'd love to help you implement these strategies in your own business.
Maybe just a few simple tweaks will do the trick!
As a special gift, we're offering a complimentary Funnel Health Audit to help you identify areas for improvement and unlock your full potential.
Simply fill out a short questionnaire (5 questions), and I will be in touch to schedule your personalized audit.
Take the first step today – get in touch with me!
More Testimonials
Odis James - "Exceptional and Outstanding work"
What truly sets Koen apart is his remarkable attention to detail. He took the time to understand my specific needs and goals for the Real Estate seminar, and it was evident that he left no stone unturned in the development of my Funnel. Every element, from the landing page design to the email automation sequences, was meticulously crafted to perfection. Koen's dedication to getting every detail just right was truly impressive and greatly contributed to the success of my project.
REAL ESTATE COACH AT 4 DATA POINTS ACADEMY
Hege Sandtorv - "Elevating me to my true purpose"
Koen helped me reposition myself from being just another art teacher to find my true purpose. Changing peoples lives through the transformational power of painting.
When I envisioned a webinar to showcase the essence of Magical Paintings, I knew the script needed a special touch – a blend of artistry and clarity that could mirror the magic of my artwork.
SELF HELP COACH AT MAGICAL PAINTINGS
Mike Gribov - "Compelling VSL script and amazing funnel"
Bringing the Master Reels 2.0 program to life needed a voice that could not only capture its essence but also ignite excitement and action in our audience. That's where Koen stepped in and truly delivered.
The VSL script they crafted for us was not just a series of words; it was the heartbeat of our program, pulsating with energy and persuasion.
INSTAGRAM COACH AT MASTER REELS 2.0
Kevin Jackson - "He gave me clarity and direction"
Koen's ability to create clarity and direct my ideas into a tangible offer are remarkable.
The advice he gives is world class and he also has the ability to execute on the strategy.
I have my lead funnel ready with an amazing ebook that truly stands out in value and design.
Next will be my webinar script and webinar funnel and no doubt he will blow my expectations on that too.
REAL ESTATE COACH AT SOLOMON RULES
Jessica Cunningham - "He transformed my business"
Koen's deep expertise in copy and funnels has been an absolute transformation for my business. His copy is nothing short of amazing.
He transformed my stress and overwhelm into a clear and confident path to success. Partnering with him has truly been a game-changer.
SELF HELP COACH AT BELIEF CODING
Roger King - "Skilled, Diligent and Talented"
Koen helped me launch my REI Accelerator Academy.
He built my sales pages, set up my membership and course platform and without me asking, he rebuild my website so it would all seamlessly integrate.
Not only is all the copy he wrote extremely powerful, all the page designs look just FANTASTIC.
REAL ESTATE COACH AT ROGER KING.COM
Luba Evans - "His copy is nothing short of genius"
I think what you wrote is nothing short of genius. I cannot wait to put this to work. Seriously, I am reading and re-reading. This is a piece of art.
I have never seen anything like this. This can be a masterpiece that will become famous in the industry.
I could be quoting for this all day. You are a giant, Koen De Wit!
LOVE COACH AT LUBA EVANS
Robert Bencivenga - "True integrity and highly skilled"
I've never met someone as creative and conscientious as Koen. He's a person of great Integrity which is rare these days, especially in the online world.
He writes powerful copy and is extremely skilled at building funnels that work! He understands how the sales process all fits together to produce sales. Koen is a rare and extremely valuable find!
SELF HELP COACH AT AN AWAKENED MIND
Alisha Conlin-Hurd - "Unique combination of knowledge, skill and execution"
If you need someone to get you more leads and sales, definitley look no further. I don’t know of anybody who understands strategy and marketing funnels better than Koen.
His overall knowledge of strategy, positioning, offer creation and target market and his ability to execute on it, is next to none.
AGENCY COACH
J.T Tapias - "He transformed my business approach"
Koen is a joy to work with. He is diligent, will respect deadlines but more importantly, he goes above and beyond.
With his depth of knowledge on copy, marketing and funnels he opened new avenues for me and brought clarity.
He thinks together with you and offers ideas and strategies that elevated my business approach.
FITNESS/HEALTH COACH AT EMPTY YOUR BUCKET PLAN
Dr. Elizabeth Price - "Transformative Sales Funnel"
Working with Koen on developing sales funnels for TalkWorks Dialogue was a game-changer for our communication training services.
His ability to understand and articulate the essence of our dialogue-focused approach was nothing short of remarkable. Their expertise in funnel design not only enhanced our online visibility but also deeply aligned with our ethos of meaningful, impactful communication.
COLLABORATIVE COMMUNICATION COACH AT TALKWORKS
Clare Temple - "Exceptionally Crafted Sales Funnel that Resonates with the Essence of Holistic Wellness"
As a naturopath deeply committed to holistic wellness, my online presence is crucial for connecting with clients who share my values and seek my expertise. That's where the exceptional talents of Koen truly shone.
He didn’t just build a sales funnel; he created a journey that resonates with the heart of my practice.
NATUROPATH HEALTH COACH AT SIX STEPS TRANSFORM
Jez Carter - "Treats my business as his own"
He helped me organize all my thought and ideas and packaged them in a neat and concise system.
Koen did amazing work bringing my ideas and thoughts to live with a great funnel, killer copy and a flawless flow with upsells and email automations in the backend.
From our first call I knew Koen was going to be great. Koen is very meticulous and treats my business as his own.
FITNESS COACH AT COACH JEZ
Matt Craike - "Hire him before your competition does!"
As a marketing strategist and funnel builder Koen is one of the best around. The level of depth he goes into and understanding the nuances of building out campaigns and funnels that convert, is astonishing.
If you want to find out what the best funnel is, develop the best offer for your market place and beat your competition, Koen is your man!
BUSINESS COACH AT PERSUASION EXPERIENCE
FAQ
Frequently Asked Questions
What is the book really about?
A: This comprehensive guide provides proven sales and marketing strategies from top industry experts, designed to help you boost your sales, expand your reach, and create a loyal customer base.
Who is this book for?
A: "The Ultimate Sales and Marketing Playbook" is perfect for entrepreneurs, small business owners, marketing professionals, and anyone looking to improve their sales and marketing game.
How does the FREE+Shipping offer work?
A: For a limited time, we're offering the book for FREE – all you have to do is cover the shipping cost. Just click the "Claim Your FREE+Shipping Copy Now!" button, fill in your details, and we'll ship the book to your doorstep.
What if I'm not satisfied with the book?
A: We're confident that "The Ultimate Sales and Marketing Playbook" will exceed your expectations. However, if you're not completely satisfied with your purchase, please contact our customer support team, and we'll do our best to address your concerns.
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