Case Study Brian Scott
From Dirty List And Lost In Software to Sustainable Launch
How Brian Scott Sold Over $111,046 Event Tickets in Just 6 Weeks
The story of how fixing the fundamentals —not chasing tactics — unlocked leverage for a creator with 769,000 YouTube subscribers.
Brian Scott, Creator of The Reality Revolution
Best Selling Author Brian Scott has built extraordinary reach: 769,000 YouTube subscribers, 3,100+ videos, 130 MILLION views, and sold-out retreats.
On the surface, everything looked successful.
But behind the scenes, his systems told a very different story.
“My email list is horrible. I really need help with my funnels.” – Brian Scott
What Brian Wanted
Brian came to me wanting a FUNNEL to promote an upcoming live event, and sell tickets to his list.
His previous tech person just left, without handover or explanation.
The Hidden Problems
The email list and CRM account management
With nearly 770K subscribers, Brian should have had a thriving, responsive list.
Instead, here’s what I found:
- 6,079 contacts total in ActiveCampaign, shockingly low given his influence
- The list had not been emailed in 18 months. Engagement had gone cold.
- 10% of the list were toxic email addresses (unsubs, bounces), a level that can devastate sender reputation if left unchecked.
- A misconfigured CRM setup, leaving 1,600 contacts unreachable
- Basic email automations like Abandoned Cart not set up and not connected.
Brian Scott, Creator of The Reality Revolution
Best Selling Author Brian Scott has built extraordinary reach: 769,000 YouTube subscribers, 3,100+ videos, 130 MILLION views, and sold-out retreats.
On the surface, everything looked successful.
But behind the scenes, his systems told a very different story.
“My email list is horrible. I really need help with my funnels.” – Brian Scott
What Brian Wanted
Brian came to me wanting a FUNNEL to promote an upcoming live event, and sell tickets to his list.
His previous tech person just left, without handover or explanation.
The Hidden Problems
The email list and CRM account management
With nearly 770K subscribers, Brian should have had a thriving, responsive list.
Instead, here’s what I found:
- 6,079 contacts total in ActiveCampaign, shockingly low given his influence
- The list had not been emailed in 18 months. Engagement had gone cold
- 10% of the list were toxic email addresses (unsubs, bounces), a level that can devastate sender reputation if left unchecked
- A misconfigured CRM setup, leaving 1,600 contacts unreachable
The Fix
We focused on the unglamorous fundamentals that make or break online revenue:
- List Cleanup: Removed bad addresses, restored deliverability, and corrected settings so previously unusable contacts could be reached.
- Engagement Reset: Rebuilt sequences to warm up a list that hadn't been touched in 18 months, while staying on top of fresh bounces/unsubs.
- Funnel Rebuild: Created a clean, conversion-optimized funnel with capped inventory, order flows, and upsells that actually worked.
- Email Strategy: Installed abandoned cart and confirmation automations that had been completely missing.
The Results (6 Weeks)
With a clean, usable list of 5,187 contacts and a fresh funnel in place:
- Revenue: $111,000+ in JUST 6 weeks
- Landing page conversion rate: 27.40% (vs. ~20% industry average)
- Buy rate: 5.77% (double what would normally be excellent).
- Upsell Conversions are 35.09%, 10.91% and 13.73%, all well above industry standards.
Context: this is for a LIVE in person event, not a virtual event.
In person events are always harder to sell as people need to travel, but so we have sold 127 tickets, more than doubling the goal of 50 we set out at the start of the campaign.
The Transformation
Brian went from:
❌ 18 months of list neglect, poor deliverability, broken funnels to:
✅ A responsive, cleaned list
✅ Funnels converting above industry benchmarks
✅ Revenue momentum already outpacing his entire last year
Want Results like Brian? 👇
Book a free 15-minute call to discuss your project
The Fix
We focused on the unglamorous fundamentals that make or break online revenue:
- List Cleanup – Removed bad addresses, restored deliverability, and corrected settings so previously unusable contacts could be reached.
- Engagement Reset – Rebuilt sequences to warm up a list that hadn't been touched in 18 months, while staying on top of fresh bounces/unsubs.
- Funnel Rebuild – Created a clean, conversion-optimized funnel with capped inventory, order flows, and upsells that actually worked.
- Email Strategy – Installed abandoned cart and confirmation automations that had been completely missing.
The Results (first 4 weeks)
With a clean, usable list of 5,187 contacts and a fresh funnel in place:
- Revenue: $80,000+ in JUST 30 days (he made only $15k the WHOLE previous year)
- Landing page conversion rate: 27.40% (vs. ~20% industry average)
- Buy rate: 5.77% (double what would normally be excellent)
- Upsell Conversions are 35.09%, 10.91% and 13.73%, all well above industry standards.
Context: this is for a LIVE in-person event, not a virtual event.
In-person events are always harder to sell as people need to travel, but so far we have sold almost 100 tickets, doubling the goal of 50 we set out at the start of the campaign.
The Transformation
Brian went from:
❌ 18 months of list neglect, poor deliverability, broken funnels to:
✅ A responsive, cleaned list
✅ Funnels converting above industry benchmarks
✅ Revenue momentum already outpacing his entire last year
The Takeaway
For coaches and consultants, Brian’s story is a reminder:
The biggest wins often come from fixing what’s been neglected.
For coaches and consultants, Brian’s story is a reminder:
- Clean your list
- Set up the basic money making automations
- Build systems that match the scale of your audience
Do that, and even 'hard to sell' in-person events can become possible, proof that your business can finally grow on solid ground.
The Takeaway
For coaches and consultants, Brian’s story is a reminder:
The biggest wins often come from fixing what’s been neglected.
- Clean your list
- Set up the basic money making automations
- Build systems that match the scale of your audience
Do that, and even 'hard to sell' in-person events can become possible, proof that your business can finally grow on solid ground.
Would You Like Results Like Brian?
Then Click The Button And Let's Talk!
Book a free 15-minute call to discuss your project
DBA DWT Digital Marketing Co. Ltd
The Funnel Therapist © 2025 - Privacy Policy - Terms And Conditions