When Joyee came to me, he was clear on one thing: “My funnel isn’t converting. I think it’s a copy issue.”

It’s a common belief.

As entrepreneurs, we’re conditioned to think in hooks, headlines, and CTAs. If conversions are low, it must be the words. Right?

But five seconds into reviewing his landing page, I saw something else entirely.

The message was actually fine.

​The real problem?
​
​It was how the message was being delivered.​
​
​This is what we call an 'Above The Fold Clutterfest':

Joyee had used a funnel template from a coaching program.

The copy wasn’t terrible. It even had some emotional appeal.

But it was buried in a chaotic layout that overwhelmed the brain before it could even receive the message.

Fonts didn’t match. Headlines were in all caps. 

It looked like everything was screaming for attention — so nothing stood out.

The result?

Cognitive fatigue. Decision delay. Scroll paralysis.

Not because the offer was unclear… but because the brain didn’t get a chance to process it.

And this is the blind spot most entrepreneurs miss.

Conversion doesn’t start with a message.
It starts with how the brain receives that message.

The brain scans a page the same way it scans a room for danger — fast and subconsciously. If the layout is overwhelming, if nothing pops visually, if the eye can’t easily track what to read next… it bails.

Imagine walking into a restaurant and the menu is 6 pages, in all caps, with random fonts and no sections.

Even if the food is world-class, you’re already frustrated. You might leave.

That’s what’s happening to your funnel visitors.

If your funnel makes people work to understand what you do or why they should care…

You lose them before the copy ever gets a chance.

This isn’t about design for beauty.

​This is about design for clarity.

Funnels don’t create demand, they convert it when the signal is clear.

That “signal” isn’t just your message.

It’s the structure that lets that message land with zero resistance.

The best funnels guide the eye like breadcrumbs.

Each section earns the next.

Each moment removes friction.

Each scroll builds momentum.

​This is what we fixed for Joyee, and what most templates can’t do.

Templates are generic. Brains are not.

Funnels don’t create demand, they convert it when the signal is clear.

If this sounds familiar — and you’re tired of guessing what’s wrong — book a consult here:
👉 https://bookme.name/dwtdigital/lite/get-to-know-chat
We’ll find the real leak.

Remember... Fix Your Signal, Fix Your Funnel (and then you are one funnel away 😉)