I get asked this question on every call and the answer is multifaceted.

In many cases it is even the wrong question to ask. Many assume the funnel is the silver bullet.

Far more important is Message To Market match: is there a hungry market for your solution and are you connecting to your prospect with your message?

Connecting alone is not enough, that's just to first step. Once you have their attention, you need to present them with an offer they can't refuse.

Remember you are asking money in exchange for something and your prospects have to feel they get way more back than what they pay for.

They MUST feel the value exchange is in THEIR FAVOR.

Once you have your Message to Market Match and an irresistible offer, then the funnel comes into play.

I have seen people make hundreds of thousands with a Google doc and a couple of links.

A funnel is more elegant and offers more options to monetize through upsells, but you get the point. 

The funnel you choose to deploy can significantly impact the success of your business, but only AFTER you have the solid foundations in place.

Understanding the nuances of different funnel types and how they align with your audience's journey is crucial.

Let’s explore the ideal funnel for your business, drawing insights from marketing genius Eugene Schwartz's Awareness Stages and exploring the concept of audience temperature.

Your marketing funnel's effectiveness hinges on your ability to tailor it to the "temperature" of your audience, which reflects their awareness and readiness to engage with your offer. Schwartz's model outlines three critical stages:

The funnel you choose should resonate with your audience's current awareness stage and guide them towards taking action. Here's a breakdown of various funnels and their optimal application:​

The way you introduce and position your funnel can significantly influence its effectiveness. Framing involves shaping the perceptions and expectations of your prospects, while pre-framing sets the stage for your message, ensuring it is received positively and without resistance.

Choosing the right funnel involves understanding where your audience currently stands in their journey, the specific goals of your business, and the nature of your offering. It's a blend of art and science, requiring continuous testing and refinement.

Navigating the complexities of funnel selection and optimization can be daunting, especially in the dynamic landscape of digital marketing.

I specialize in crafting bespoke funnel strategies that resonate with your audience and amplify your business's growth.

Whether you're looking to refine an existing funnel or explore new strategies to engage your audience, a Funnel Health Check can unlock new opportunities for you.

Let's collaborate to create a funnel strategy that not only attracts but converts and delights your audience, driving sustainable growth for your coaching, consulting, or entrepreneurial venture.

Book your strategy session today and take the first step towards transforming your digital marketing efforts.