Tony Robbins and Dean Graziosi dropped the AI Advantage Bootcamp: a six-week live AI program where you build an AI clone of yourself using Claude.

Russell Brunson launched Marketing Secrets AI: a $97/mo "Chief of Staff" platform with a Sprint-based training model, a business memory layer, voice training, and a full content creation suite.

I went deep on both. Here's my honest take.


​𝐖𝐡𝐚𝐭 𝐓𝐨𝐧𝐲 𝐚𝐧𝐝 𝐃𝐞𝐚𝐧 𝐛𝐮𝐢𝐥𝐭

A live cohort experience where you build your AI clone alongside thousands of others.

The premise is simple: give your AI your values, your voice, your story, and it starts producing content and handling tasks in your absence.

The guarantee is 15 hours a week reclaimed or your money back.

What makes it genuinely smart is the community structure and the psychological framing they wrap around it.

They're not just selling a tool.

They're selling permission: permission to let AI carry the parts of your business that have been draining you.

The identity arc they teach, the live accountability, the build-alongside format: that's real value for the audience they're serving.



​𝐖𝐡𝐚𝐭 𝐑𝐮𝐬𝐬𝐞𝐥𝐥 𝐛𝐮𝐢𝐥𝐭

A structured SaaS platform with five interlocking components. The Brain stores what your CoS knows about your business. Attractive Characters trains it on your voice from uploaded content.

The Create & Broadcast suite produces presentations, email sequences, social content, and ads.

And the Sprint model, which is the most interesting design decision here: each software tool only unlocks after you complete the paired Russell Brunson training that teaches you the framework behind it.

You cannot just buy the software and figure it out. Completion is built into the architecture. That's genuinely smart product design, and I haven't seen it done this cleanly elsewhere in this space.

He also independently landed on "Chief of Staff" instead of "clone yourself." That framing matters.

It's the difference between identity anxiety and executive aspiration.


𝐓𝐡𝐞 𝐝𝐞𝐬𝐢𝐫𝐞 𝐮𝐧𝐝𝐞𝐫𝐧𝐞𝐚𝐭𝐡 𝐛𝐨𝐭𝐡

Both products are pointing at the same thing: cognitive relief.

Not time-saving.

The specific exhaustion of being the only person who holds everything. Strategy, content, follow-up, context, relationships: all of it living in one person's head.

Both Tony/Dean and Russell are offering a version of "what if you didn't have to carry this alone anymore."

Tony and Dean are hitting that desire for the operator who's overwhelmed and fears being left behind.

Russell is hitting it for the mid-market operator who's already running a real business and needs AI that fits into a growth system they're already executing.

Both are legitimate positions in a legitimate market.



𝐖𝐡𝐞𝐫𝐞 𝐭𝐡𝐞 𝐡𝐨𝐧𝐞𝐬𝐭 𝐥𝐢𝐦𝐢𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐫𝐞

This is where I want to be straight with you, because both products are excellent for a specific type of user, and not the right fit for another.

Both systems are optimised for someone who is building from a framework they've adopted from someone else, or who is early enough that any structured system adds value. For that user, both products are genuinely strong.

For coaches and consultants who have spent years developing proprietary methodology, the limitation appears quickly.

Tony and Dean's system captures your voice through writing samples and prompting.

It gets stylistically close to how you sound. It does not capture what you actually teach: the frameworks you've built, the distinctions only you make, the conversion language you've developed from years of client conversations. The output sounds like you. It does not know what you know.

Russell's system is more architecturally sophisticated: memory layer, tool integrations, a growing framework library, a content production suite.

But the intelligence running underneath is Russell's framework stack.

Every Sprint trains your AI further on his methodology. Perfect Webinar, Dream 100, Soap Opera Sequence: these are excellent frameworks.

They are not yours.

The deeper gap that neither product addresses: there is no structured IP extraction process in either system.

No one sits down with you to map your frameworks, document your distinctions, capture your conversion logic, and build a knowledge base from what you actually teach before the first agent deploys.

Both systems onboard you with a form and ask you to upload content. That produces a stylistically trained agent running on surface patterns.

For advanced coaches or consultants who are building toward real scale on their own IP, the next evolution in this space is agents that know your methodology at the depth required to actually represent it: not just how you write, but what you know, how your thinking differs from the standard, and why your clients get results that others don't.

Both of these products represent a genuine leap for the market.

If you're in the ClickFunnels ecosystem or building from established frameworks, Marketing Secrets AI is worth serious attention. 

If you want a live experience with community accountability, AI Advantage is well-structured.

The question every advanced coach or consultant will eventually ask: when does this know my system instead of someone else's?

​That question is where this space is heading next.
​
​That's the space I work in.

I build custom AI employees for coaches and consultants who have spent years developing methodology worth preserving.

Not a course. Not a SaaS subscription.

A done-for-you build: knowledge base extracted from your actual content, agents trained on your frameworks, integrated into the tools you're already running.

If you read this and felt the limitation being described, I'd like to talk.

You can find me on LinkedIn at or reach me directly at [email protected].

​I'm not taking on many projects at once.

What I am doing is having conversations with coaches and consultants who are ready to stop borrowing someone else's system and start running their own.