"I need to get my course profitable and scale my coaching business, but I'm stuck at $250 an hour and my client list just got cut in half because of the economy."

This landed on my desk last week. Karen, a seasoned transformation coach with raving fans and consistent word-of-mouth referrals, was convinced she needed better marketing to grow her course business and escape the hourly trap.

​She'd already been burned by a website developer who took thousands and delivered nothing. Her SEO wasn't working.

Her small Facebook group felt stagnant.

Classic symptoms of someone throwing tactics at the wall instead of diagnosing the real problem.

Here's what I uncovered in our first 20 minutes:

Karen was treating her course like her main revenue stream when it should have been her client acquisition system.

She was trying to build a course business when she already had a thriving coaching practice that just needed better packaging.

The real problem wasn't her marketing or her course content. It was that she had the entire business model backwards.

She was charging $250 per hour for transformation work that her clients "adore" and keep coming back for repeatedly.

But instead of scaling that proven system, she was trying to create a separate course business from scratch.

​Her course should have been the bridge INTO her coaching, not a standalone profit center.

Think about it like a restaurant. Most restaurant owners don't make their money on the appetizers - they make it on the full dining experience.

But Karen was trying to build an appetizer-only business.

Your front-end offer is the appetizer. It proves you can cook, gets people in the door, and creates appetite for the main course.

The real money is in the full transformation experience - the high-touch, high-value coaching work.

​Karen had clients who stayed with her for months because she delivers real results. That's pure gold.

But instead of creating a system to attract more of those ideal clients, she was trying to replace them with a lower-touch course.

Here's what most coaches miss: Funnels don't create demand — they convert it when the signal is clear.
Karen already had proof of concept.

Her clients weren't just satisfied - they were sending their brothers, sisters, and coworkers. That's not just social proof, that's magnetic positioning in action.

​The solution wasn't to abandon her coaching model.

It was to package it properly (minimum 10-hour packages instead of hourly) and use her course as the entry point that qualifies and prepares ideal clients for the real transformation work.

Once we reframed her course as client acquisition instead of revenue generation, everything shifted.

Instead of trying to make her course profitable, we focused on making it irresistible to women who were ready for deep transformation work.

Instead of competing in the crowded course market, she could leverage her proven coaching system as her differentiator.

Three clients at $4,000 packages pays for an entire funnel system. That's not a goal - that's a Tuesday for someone with Karen's track record and client satisfaction.

​Same skills. Same expertise. Completely different business architecture.

If this sounds familiar — and you're tired of building the wrong business — book a consult here: https://bookme.name/dwtdigital/get-to-know-chat

We'll find the real opportunity.

Or start with my diagnostic checklist: Get the exact 4-part checklist I use to diagnose every landing page so they can improve their conversions in 5 minutes or less:
https://www.thefunneltherapist.com/dna-strands

​Remember... Fix Your Signal, Fix Your Funnel (and then you are one funnel away 😉)