This is what Karen told me on our clarity call.

Her course was converting at 3.2% — industry standard. Her email open rates looked healthy. Her webinar attendance was solid.

By all tactical measures, her funnel was "working."

But she was stuck at $50K months when she needed to be at $200K to hit her year-end target.

She'd tried everything: new ad creative, different webinar scripts, A/B testing her checkout page, even hiring a copywriter to punch up her sales emails.

​Nothing moved the needle.

Twenty minutes into our call, I found the leak.

Karen  had built a transaction-based business disguised as a relationship-based business.

She was treating her $497 course like a destination when it should have been designed as a gateway.

Her entire revenue model stopped at the point of sale.

Here's what I saw:

✔️ Strong course sales converting consistently
✔️ Zero systematic follow-up beyond delivery
✔️ No community, no coaching offers, no premium programs
✔️ Each customer worth exactly $497... forever

She wasn't converting demand badly.

She was abandoning demand after one transaction.

Think of your business like a radio station.

Karen had crystal-clear signal strength — people were finding her, trusting her, and buying from her.

But she was broadcasting on AM when she should have been building an entire network.

Every person who bought her course was saying: "I believe in your expertise. I want more of what you're offering."

But instead of hearing that signal, she kept obsessing over the noise — CTAs, headlines, and conversion tactics.
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The real opportunity wasn't in her funnel mechanics. It was in her customer journey architecture.

Here's what Karen should have built from day one:

Course ($497) → Community ($47/month) → Coaching ($2,000) → Intensive ($10,000)

Not as separate products, but as a naturally flowing progression.

Each step designed to serve customers who were ready for deeper transformation.

When I showed her the math for just 100 customers, the reality hit hard:

100 course buyers × $497 = $49,700 (what she was making)

But with proper customer journey architecture:

✅ 60 join community ($47/mo × 12 months) = $33,840
✅ 15 upgrade to coaching ($2,000 each) = $30,000
✅ 8 go premium ($10,000 each) = $80,000

Total missed revenue per 100 customers: $143,840 🤯

​She wasn't failing at funnels. She was failing at seeing the full picture.

Here's what most entrepreneurs miss: Funnels don't create demand — they convert it when the signal is clear.

Karen had created plenty of demand. People loved her teaching, trusted her expertise, and wanted more.

But her business model had no mechanism to capture that ongoing demand.

She'd built a vending machine when she should have built a relationship ecosystem.

The fix wasn't tactical. It was architectural.

​Instead of chasing new traffic, she needed to maximize the lifetime value of customers who were already saying yes.

Instead of tweaking copy, she needed to design a progression that honored her buyers' transformation journey.

Smart entrepreneurs often mistake structure problems for tactic problems.

They'll spend months optimizing a funnel that's fundamentally designed wrong.

Like trying to fix a leak by repainting the pipe instead of replacing the broken section.

​Karen's breakthrough didn't come from better ads or sharper copy. It came from redesigning her entire customer experience around relationship-building instead of transaction-completing.
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​If this sounds familiar — and you're tired of guessing what's wrong — book a consult here: https://bookme.name/dwtdigital/get-to-know-chat

We'll find the real leak.

Or get the exact 4-part checklist I use to diagnose every landing page so they can improve their conversions in 5 minutes or less:
https://www.thefunneltherapist.com/dna-strands

​Remember... Fix Your Signal, Fix Your Funnel (and then you are one funnel away 😉)